Mr. RTN. R. Raja Manikandan, B.B.A
Business Development Advisor – Prakash Coach Builders
Mr. RTN. R. Raja Manikandan, B.B.A, serves as the Business Development Advisor for Prakash Coach Builders, the premier luxury bus body manufacturing division of S.M. Kannappa Automobiles (P) Ltd. With a career built on strategic insight, customer engagement, and industry networking, Mr. Raja Manikandan plays a central role in elevating Prakash’s presence across India’s commercial vehicle and coach markets.
Prakash Coach Builders has a long and distinguished legacy, recognized as one of India’s foremost luxury bus body builders since its founding in 1968. The company was the first from South India to establish a strong foothold in the luxury coach segment and continues to evolve with cutting-edge technologies, safety innovations, and design excellence.
Strategic Growth & Market Expansion
In his advisory role, Mr. Raja Manikandan focuses on driving business growth, expanding market partnerships, and reinforcing relationships with transport operators, fleet owners, and OEM partners. His leadership contributes to strengthening Prakash Coach Builders’ competitive stance in the industry, supporting the brand’s growth in traditional and emerging markets.
Drawing from both academic grounding and practical business development experience, Mr. Raja Manikandan aligns commercial strategies with customer needs, regulatory standards, and evolving transportation trends.
Integrating Innovation with Legacy
Prakash Coach Builders operates with an emphasis on innovation and quality. The company’s in-house R&D continuously enhances bus design, safety features, structural strength, and interior comfort—ensuring that every vehicle meets high standards of reliability and performance.
As Business Development Advisor, Mr. Raja Manikandan works closely with engineering, production, and sales teams to champion new product development and customer-centric solutions that reflect Prakash’s commitment to excellence.
Commitment to Quality & Client Success
Under his guidance, Prakash Coach Builders remains dedicated to serving a diverse clientele with world-class products—ranging from seater and sleeper coaches to specialized vehicles designed for institutional and commercial needs. The focus on quality, safety, and long-term partnerships has helped Prakash retain trusted relationships with operators across India.
His role also emphasizes delivering value through transparent communication, tailored service offerings, and strategic direction that supports both clients and the company’s long-term vision.
